Fluency Health Blog
Estimating Your Health Care Costs with Guroo
What if you could shop around for the most affordable medical service? Often times as a consumer, it doesn’t feel as if you have much of a choice and you accept the costs when you receive the bill months later, assuming that your medical service has to cost that much. Before you spend your health care dollars, you should feel like you can weigh your options and clearly understand the costs from the start. Health care and insurance costs are rising, and as consumers pay more out of pocket, they need new and better tools to make the smartest spending choices.
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Google Glass in Medicine: Just the Beginning
Google recently ended its Google Glass Explorer program after nearly two years of attempting to push the wearable device as a must-have and the wave of the future. While many consumers were critical of the look of the device, it managed to find a unique segment of the population that found great use for the device: those in the medical industry.
There are a number of practical ways doctors and surgeons have adopted Google Glass and used it to benefit their patients including, telemedicine, streaming surgeries and procedures, conferencing and more.
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CES 2015 Medical Highlights: Gimmicky or Genius?
The annual Consumer Electronics Show in Las Vegas never fails to impress. CES is a place innovators and engineers can come to debut and show off what they hope will be a groundbreaking technology. Sometimes they succeed; sometimes they don’t. However, the fascinating ideas are never in short supply, which was evident in some of the health-related technologies showed off at CES 2015.
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EHR Systems and Cloud Storage for Hospitals
Hospitals and healthcare organizations are progressing into the 21st century much quicker than previously anticipated. New data from the Centers for Medicare & Medicaid Services reports the numbers of hospitals upgrading their electronic health-record systems is on the rise. After starting off slowly, there are nearly 3,700 hospitals meeting meaningful-use requirements after the deadline for eligible hospitals was recently extended to the end of December.
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Peter Demandis Predicts The Future of Medical Technology
If one futurist is to be believed, healthcare and medical technology are on the verge of very exciting possibilities. During a recent speech, physician and engineer Peter Diamandis, highlighted some of the many ways technology could usher in incredible advances in medicine over the coming decades.
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Telemedicine: The doc will see you now…24/7
I’m starting to see this offered in more and more places. Telemedicine. Companies such as MDLive are partnering up with board-certified physicians and connecting them to people in need of seeing a doctor. These virtual doctor visits are done through video chats using their phone, tablet or computer.
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Ambulance Drones to the Rescue
Heart attack victims may someday have a new lifeline thanks to the use of ambulance drones. A new kind of drone program from a Dutch graduate student utilizes GPS to deliver defibrillators to heart attack victims. By honing in on a mobile phone within 4.6 miles, the drone can be at a victim’s side in under a minute and then use live streaming audio and video to allow emergency personnel to provide instruction and advice on the defibrillator’s use.
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Best Hospitals Social Media Audit
How are the best hospitals using social media?
We evaluated the 18 hospitals on the U.S. News and World Report Honor Roll and looked at the content they’re producing, the channels they’re publishing on and the special programs and campaigns they’ve been involved with. Below are highlighted wins and losses highlights from their social media campaigns.
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U.S. News and World Report Best Hospitals of 2013-2014
U.S. News and World Report released its 2013 rankings of the best adult and children’s hospitals in the United States, along with an Honor Roll of the overall top 18 hospitals in the nation. The rankings cover nearly 5,000 medical centers across the country and span 16 medical specialties. Hospitals ranking near the top of at least six specialties earn a spot on the Honor Roll.
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Recent Posts
Are Branded PPC Ads Becoming More Expensive? Let’s Take a Closer Look.
The Fluency team checks in on their client’s brand PPC campaigns to see if cost-per-clicks have increased since Google tightened up the competition in search results.
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Ransomware: A Crazy But Serious Reality for Hospitals
Ransomware attacks continue to target hospitals. But what is ransomware, and how can these attacks be prevented?
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Google’s New PPC Layout: What You Need to Know
Say goodbye to sidebar PPC ads on Google search results. Here’s all you need to know about this recent change.
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5 Favorite (and Least Favorite) Memories from the 2015 Healthcare Internet Conference
Ariel Wan wraps up HCIC 2015 with her top 5 favorite and least favorite moments.
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